Inside the Box with JDM

A podcast about how successful innovators and startup founders think.


How to ensure you don't launch to crickets (Business Models Part 4)

In part 4 of JDM's series on business models, we look at how you create and deliver your value proposition, and the one key strategy most founders miss.


An overview of value creation and delivery:

  • How do you deliver that value to your customers?

  • What are channels? How do you get in front of customers?

  • The difference between direct and indirect channels.

  • The difference between owned and partner channels.

  • How do you develop customer relationships? How do you interact with customers?

  • The value of co-creation with your customer.

How to develop a winning channel strategy for early-stage startups that ensures you never launch to crickets — a simple, three-step process anyone can follow.


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Past episodes in out Business Model series:

  1. Business Models Part 1 — WTF is a business model, anyway?

  2. Business Models Part 2 — Who is your customer?

  3. Business Models Part 3 — How to create extraordinary value

We’d love to hear from you! Send questions, comments, episode ideas, & feedback to


Inside the Box with JDM is sponsored by The Right Box, a bespoke team of entrepreneurs and innovators who help startup founders find the quickest past to traction — or fail fast trying.