Inside the Box with JDM

A podcast about how successful innovators and startup founders think.


How to create extraordinary value (Business Models Part 3)

In part 3 of JDM's series on business models, we take a deep dive into value creation: how you create value, what propositions will resonate with your customers, and some tools you can use to crush it.


  • This is part 3 of JDM's deep dive into business models, and it's all about value creation and value propositions.

  • What is a value proposition?

  • Why do some value props resonate where others fall flat?

  • How we determine customer wants, needs and fears?

  • How can we respond to those with benefits, features, and experience?

  • How the importance of customer problems can kill value props.

  • Using experience maps to create compelling value props.

  • And more!


Inside the Box with JDM is sponsored by The Right Box, a bespoke team of entrepreneurs and innovators who help startup founders find the quickest past to traction — or fail fast trying.