Inside the Box with JDM

A podcast about how successful innovators and startup founders think.

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How to find product-market fit by thinking differently

Product-market fit isn't one thing. It's best to think of it as a spectrum that matches the lifecycle of the startup, and guides founders on what to do next. In this episode, JDM explores just how to do that — by changing the way you thik about it.

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Product-market fit isn't one thing. It's best to think of it as a spectrum that matches the lifecycle of the startup, and guides founders on what to do next.

In this episode, JDM talks about the four steps of product-market fit:

  • Customer-problem fit: there is a sufficient volume of customers who are experiencing a particular pain acutely enough to make it worth building a business to solve it.

  • Problem-solution fit: we have a group of potential customers who passionately want us to solve their problem in a particular way.

  • Product-market fit: we have compelling evidence that the high-level mechanics of the business model are working.

  • Business model fit: when the product is sufficiently repeatable so as to be scalable.

Sponsors

Inside the Box with JDM is sponsored by The Right Box, a bespoke team of entrepreneurs and innovators who help startup founders find the quickest past to traction, or fail fast trying.

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