For our first episode of 2022, with all the promise that a new year brings, we almost have to talk about ideation. But, most of the time, when we talk about ideation, we're talking about brand new companies. But! What if you're an established company looking to innovate? What if you want to hedge your bets against threats in the market? What if you want to unlock growth and scale where it seems elusive?
In other words, how does ideation work in an established firm?
In this episode of Inside the Box, JDM talks through a four-step process for finding the most valuable market opportunities for your company.
Inside the Box with JDM is sponsored by The Right Box, a bespoke team of entrepreneurs and innovators who help startup founders find the quickest past to traction, or fail fast trying.
Companion article: https://rightbox.co/content/how-to-find-new-market-opportunities.
JDM's website: jdm.bio
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