Inside the Box with JDM

A podcast about how successful innovators and startup founders think.


Flip startup odds on their head with rapid prototyping

Everyone knows 95% of all startups fail, and most people that I talk to think that startups are killed by the marketplace. But startups are rarely murdered. Instead, they commit suicide by building or scaling a product too soon. But there’s another option: rapid prototyping.


At it’s core, rapid prototyping is pretty simple:

  • Build a “facade” of the real thing.

  • Show it to real customers.

  • Look for a “wow moment”.

  • Iterate until you get it.

And before you think you can only prototype software, just know you can prototype absolutely anything.

Prototyping is a way of de-risking any effort you’re undertaking that involves some kind of nontrivial investment with a high probability of failure.

No more failed product builds. No money flushed down the toilet. No wasted time.

Just a product that customers are begging you to build.

Hello rapid prototyping, and goodbye unwanted products.

Segments on this episode of the show:

  • Why create rapid prototypes?

  • What are the tools and techniques for creating prototypes?

  • How do you put a prototype in front of customers?

  • What kind of data are you looking for? What is a “wow moment”?

  • How do you iterate toward traction?

Plus: a special announcement about a brand new prototyping cohort program facilitated by JDM. Link below.


Traction Thinking Prototype Cohort program: an online, 5-week, rapid prototyping bootcamp sponsored by the Sacramento MetroBusiness Center, so it’s entirely free to join.

Apply now →

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Inside the Box with JDM is sponsored by The Right Box, a bespoke team of entrepreneurs and innovators who help venture-backed startups find product-market fit.