Flip startup odds on their head with rapid prototyping
Everyone knows 95% of all startups fail, and most people that I talk to think that startups are killed by the marketplace. But startups are rarely murdered. Instead, they commit suicide by building or scaling a product too soon. But there’s another option: rapid prototyping.
At it’s core, rapid prototyping is pretty simple:
Build a “facade” of the real thing.
Show it to real customers.
Look for a “wow moment”.
Iterate until you get it.
And before you think you can only prototype software, just know you can prototype absolutely anything.
Prototyping is a way of de-risking any effort you’re undertaking that involves some kind of nontrivial investment with a high probability of failure.
No more failed product builds. No money flushed down the toilet. No wasted time.
Just a product that customers are begging you to build.
Hello rapid prototyping, and goodbye unwanted products.
Segments on this episode of the show:
Why create rapid prototypes?
What are the tools and techniques for creating prototypes?
How do you put a prototype in front of customers?
What kind of data are you looking for? What is a “wow moment”?
How do you iterate toward traction?
Plus: a special announcement about a brand new prototyping cohort program facilitated by JDM. Link below.
Traction Thinking Prototype Cohort program: an online, 5-week, rapid prototyping bootcamp sponsored by the Sacramento MetroBusiness Center, so it’s entirely free to join.
Apply now → https://tractionthinking.com/cohort
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Inside the Box with JDM is sponsored by The Right Box, a bespoke team of entrepreneurs and innovators who help venture-backed startups find product-market fit.