Too often, early in an entrepreneurial or other innovative effort, we resist doing inefficient things. It often goes against our nature. So we create tools & processes to save ourselves effort, and then we spend time & energy refining those tools & processes.
The problem is that the nature of doing innovative things is that we don't actually know what we're doing yet! We have an hypothesis, but that's all it is.
So we're literally spending time getting efficient at something that we don't know is the right thing to get efficient at.
This is the efficiency trap. And design thinking can get us out.
Inside the Box with JDM is sponsored by The Right Box, a bespoke team of entrepreneurs and innovators who help startup founders find the quickest past to traction, or fail fast trying.